Saturday, September 6, 2008

Reinventing Drucker's "Management by Objectives" through Strengths?

One of the remarkable common points between Peter Drucker's thinking and "First Break All the Rules" (FBATR) is captured by the following quotation:
"So this is their [= the great managers'] dilemma: The manager must retain control and focus people on performance. But she is bound by her belief that she cannot force everyone to perform in the same way. 
The solution is as elegant as efficient: Define the right outcomes and then let each person find his own route toward those outcomes." (FBATR, p. 110)
I find this principle surprisingly similar to Peter Drucker's famous "Management by Objectives (MBO)" which "was popular in the 1960s adn 1970s" but "which is now largely ignored" (according to The Economist's "Guide to Management Ideas and Gurus" p. 122). According to Drucker, MBO was crucial to give an enterprise the unity of direction and effort of a management team. But it was also a way of "empowering" your employees (a buzzword which Drucker never liked too much):
"The greatest advantage of management by objectives is perhaps that it makes it possible for a manager to control his own performance. Self-control means stronger motivation: a desire to do the best rather than do just enough to get by." (Drucker in Management, p. 439)
Again, there is a remarkable parallel to "First Break All The Rules" here (p.111 f.):
"this solution [= defining the right outcomes] encourages employees to take responsibility. Great managers want each employee to feel a certain tension, a tension to achieve. Defining the right outcomes creates that tension."

But Buckingham and Coffman ask a very good question:

"If defining outcomes rather than methods is so elegant and so efficient, why don't more managers do just that? ... Every manager has his own reasons, but in the end it is probably the allure of control is just too tempting. "
This "allure" of control is best described by Drucker when he writes about the "top man in a company - especially in a small or fair-sized company that has been growing fast -" when the time for change in his role and behavior arrives:
"What is demanded of the top man is indeed a great deal. He has to accept that he no longer can be the virtuoso performer. Instead he has to become the "conductor". Where he prides himself... on knowing everybody in the company, on knowing every customer, on knowing everything that went on, and on making every decision and solving every problem, he now has to manage by objectives for managers and through their self-control. Where formerly he was the court of last resort - and very often the court of first resort as well - he now has to have a management structure. Where he "knows how to do everything", he now has to let people do it their own way." (Management, p. 779)
Yet, I believe that the temptation to control is not the only obstacle for a strengths-based reinvention of management by objectives. It is often quite difficult to define the right objectives. Drucker's "acid test" is this:
"These [performance] measurements need not be rigidly quantitative; nor need they they be exact. But they have to be clear, simple, and rational. They have to be relevant and direct attention and efforts where they should go. They have to be reliable - at least to the point where their margin of error is acknowledged and understood. And they have to be, so to speak, self-explanatory, understandable without complicated interpretation or philosophical discussions." (Management p. 440)
Well, if it was only that easy! As a real-life manager, I find defining the right objectives and keeping them simple quite a challenge in my daily work. And maybe I am not the only one who feels that way. For after a while, Drucker himself downplayed the significance of MBO with the following argument:
"MBO is just another tool. It is not the great cure for management inefficiency... Management by objectives works if you know the objectives: 90% of the times you don't."
This quotation is from the above mentioned "Guide to Ideas and Gurus." Unfortunately, I could never track down the original source. I am afraid it may not be the correct quotation, as I found a slightly different version in the internet:
"Management by objectives works if you first think through your objectives. Ninety percent of the time you haven't"
Either way, I find this observation both sad and hilarious at the same time. For I have researched the literature about defining the right objectives and measuring performance and among other ideas studied the Balanced Scorecard;  yet, I often felt that when you try to put these ideas into practice, they are soon everything else than "self-explanatory, understandable without complicated interpretation or philosophical discussions".

Therefore, my question goes to you, dear Bloggers: what experiences have you made with regard to this? What can you recommend? 


9 comments:

Terrence Seamon said...

Matthias,
This is an excellent entry, thought-provoking and searching. And your synthesis of Drucker and Buckingham is quite special.

A thought that I'll toss in is that Goals and Objectives (G & O)are static, while reality is dynamic.

In other words, G & O are set at a particular time of year, written down, and filed. A few seconds later, the reality has moved. And keeps on moving. So much so, that the G & O exercise becomes dated rather quickly.

Does this mean that we shouldn't do it? Not at all. It's still important to set direction and priorities.

The lesson, however, is to somehow find a way for the G & O process to be dynamic, not static.

Terry

Matthias said...

Terry

many thanks again for your very relevant comment. Indeed, the static nature of objectives is just one more obstacle to engaging employees through challenging but fair objectives. It seems to be like one of these manager dilemmas: you want the objectives to be as specific and measurable as possible; yet by doing so, they often end up being rather static. If you go for the opposite and try to define dynamic goals, they often tend to be a bit too generic, if not to say "boring".

So you are absolutely right: the challenge is to find a balance between dynamic and static. I wish there was a "for Dummies" book about it!

Matthias

Anonymous said...

I greatly enjoyed reading your blog. Thank you. Keep it up.

Matthias said...

Thanks Oleg! Have a look at my most recent post about the Big Five Model, which I find most fascinating!

Paul Herr said...

Dear Terry, Oleg and Matthias,

In you discussion of goals and objectives, the assumption is being made that employees give a damn about their managers, co-workers, career path and organization as a whole.

In a complex modern world where employees often drift into careers for reasons other than interest and passion, I think we need to step back a couple of steps and re-assess.

Goals, I believe, completely lose their positive emotional valence if employees do not authentically value their colleagues (work tribe) and the goals of the group.

Goals and objectives, as you know, quickly degenerate from exciting challenges into unsatisfying chores if the social-relationship piece, and intrinsic-interest piece, are missing from the equation.

Let’s step back for a moment and consider our ice-age ancestors who survived difficult environmental conditions without managers and formal goal-setting methods.

Human beings, I argue in my book, "Primal Management," are designed to be self motivated, self managed and self coordinated. These things happen automatically and effortlessly when authentic interpersonal bonds exist between the members of a group.

If employees truly and deeply care about one another and the survival of their group, the brain's inbuilt goal-setting mechanism takes over. Members of the group strive to impress their peers by volunteering for challenging assignments. Successfully completing these assignments triggers euphoria (dopamine) and celebration and boosts self esteem (serotonin), which contributes mightily to one's emotional paycheck.

Similarly, failure to complete a publically-stated goal results in shame, and a painful reduction in self esteem. This natural goal-setting mechanism, I suggest, lies at the core of high-achieving organizations yet most managers are completely unaware of it.

If I'm right, step one on the road to excellence is to build authentic bonds between employees themselves and between employees and management. This relationship-building step, I suggest, takes around four months of consistent, interpersonal investment by all parties. I call this mutual investment process "mutual mentoring."

Step 2 is to develop goals that people truly care about--like contributing, in some way, to the greater good and thereby leaving a legacy that outlives us.

By completing steps 1 & 2, organizations align themselves with human nature and harvest, as a result, the maximum potential energy of their workgroups. I call this process natural management.

Your thoughts?

Best,

Paul Herr MS, MBA
Consultant and Author of Primal Management

Matthias said...

Dear Paul

thanks very much for your enligthening comment! I find your ideas most intriguing but I confess that I have sort of a positive bias towards all ideas that are based on the "tribal", "stone-age" origins of human nature.

but let me ask you this: your ideas remember me a lot to Douglas McGregors Theory Y and if I am not wrong, no one less than Abraham Maslow encountered some frustrations when he tried to implement them in a real-life company in California where he was invited as a consultant. A member of the Employee Engagement Network, Edward Hoffman, has written a biography about Maslow which I happen to be reading these days.

You are certainly familiar with Theory Y and Maslow's ideas. How are your ideas different from Theory Y, and what would Maslow say if he had a chance to read your book?

Matthias

Paul Herr said...

Dear Matthias,

Before I answer your questions, here is a bit of background regarding my book and the theory behind it.

In the late 70s, while an engineering student at the University of Wisconsin, Madison, the thought struck me--the human eye, the human hand, the human circulatory system are so elegantly designed that robotic engineers have yet to out-do nature's handiwork. "What about emotions?" I thought to myself, "Where is the elegance in a system that causes people to jump off bridges, go postal, and experience road rage?"

Deep down, I felt that nature's system of emotional regulation ought to be just a logical and elegant as the rest of our design and I set out to reverse engineer the motivational mechanism. Bit-by-bit the pieces fell into place and I gradually developed an overall sketch of nature's motivational mechanism.

I propose in "Primal Management" that human nature revolves around five biologic appetites for things like food, water, oxygen, rest, protection of the physical body, and reproduction, and around five social appetites for things like innovation, skill mastery, achievement, cooperation and self protection. The biologic appetites are self evident, but the social appetites are much more complex and subtle.

As for Maslow, I greatly respect his work, but I developed my social appetite theory independently using evolutionary logic and an engineered-systems approach.

The fact that we converge upon a similar formulation of social needs is a good thing. It is encouraging when scientists reach similar conclusions from vastly differing starting points.

On the surface, the two formulations seem quite similar. What I call biologic appetites are the lower rungs in Maslow's hierarchy of needs, and what I call social appetites correspond to the higher needs in Maslow's hierarchy. This may be where the similarities end.

I don't conceptualize the social and biologic appetites as a hierarchy. Each of the appetites, in my view, is equally vital for human survival. If someone puts a plastic bag over our head, the appetite for oxygen moves to the front of the line and dominates our attention. But the same sort of thing can occur with the other appetites as well.

Here is an example of a higher (social) need dominating a lower (biologic) need. If a young girl is programmed by her social group to value a thin body shape above all else, then the desire to obtain this social asset, and thereby boost self esteem, can become even more compelling than hunger and the girl becomes anorexic.

This counterexample argues strongly against the hierarchy-of-needs approach. Any of the social or biologic appetites, I suggest, can climb to the top of the hierarchy depending upon the immediate circumstances. I explain my flatland approach to social needs in Chapter 3 of my book.

Another difference between Maslow's hierarchy of needs and my social appetite theory is that I can point to the brain circuits and neurotransmitters that are involved in the regulatory process and I can show how human beings malfunction when these circuits are damaged by disease or injury--something Maslow couldn't do because most of the science did not exist at the time.

I don't know enough about Maslow's theory to comment further. Perhaps I should read Edward Hoffman's book about Maslow, or he should read mine. It would be interesting to see how deep the similarities and differences go.

Thanks for bringing this up. I've been meaning to dig into Maslow for some time.

Best,

Paul

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